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DESCRIPTION
Hello! 👋🏽 At Factorial, we believe that the strength of our growth mirrors the strength of our content. That’s why we’re looking for a Content Marketing Manager whose mission will be to empower our brand and inbound strategy by designing and executing high-impact content that attracts, engages, and converts our audience. This role calls for someone who can turn ideas into compelling stories, elevate our presence in the DACH market, and drive measurable results across traffic, leads, and engagement.
Are you ready for the challenge?
About the role 🚀
We are seeking a rockstar marketeer to own the Content Strategy for Factorial’s German Market, both strategic and hands-on.
During the first months, you’ll focus on content creation, SEO optimization, managing freelancers, and publishing blog posts, while building a solid understanding of our audience and their needs. Your responsibilities will grow quickly as you take ownership of the long-term german content strategy and drive measurable impact across traffic, engagement, and lead generation.
You’ll need to balance big-picture thinking with day-to-day execution, from planning and creating content to analyzing performance and iterating on campaigns.
In a few words: a mid-level, high-impact role for a hands-on marketer ready to own and scale Factorial’s content strategy, from quick wins to long-term impact, with autonomy and direct business results.
RESPONSIBILITIES
1. Copywriting & Blog Management
- Drive our german blog operations: planning, coordination, and publication in line with SEO goals.
- Collaborate with freelancers and internal experts to produce high-quality, on-brand content.
- Edit, optimize, and elevate articles to ensure clarity, engagement, and search visibility.
- Monitor performance and identify opportunities to grow organic traffic and readership.
2. Content Strategy & Optimization
- Define and execute the content roadmap with the Content Lead, ensuring alignment with global strategy and local business needs.
- Collaborate with Product Marketing, Sales, and Growth teams to craft content that speaks to our ICP’s challenges and drives commercial outcomes.
- Create premium resources (guides, eBooks, case studies, landing pages) that fuel lead generation and brand authority.
- Continuously refine the content library and website to keep it fresh, relevant, and impactful.
3. Performance & Growth
- Adopt a growth-driven mindset; test, learn, and scale what works.
- Track and analyze performance metrics (traffic, engagement, conversion, CRM attribution).
- Use insights to influence future strategy and amplify the reach of successful initiatives.
- Collaborate with cross-market teams to share learnings and replicate best practices.
REQUIREMENTS
- Excellent writing skills in German (fluid tone, strong storytelling, impeccable spelling).
- 2-3 years of experience in content marketing or B2B copywriting, ideally in SaaS or HR.
- A true storyteller 😉 you know how to turn insights into content that connects, educates, and converts.
- Strong understanding of SEO and keyword optimization principles.
- Ability to manage multiple projects simultaneously with autonomy and rigor.
- Team-player mindset, curiosity, and proactivity.
💡 Bonus Skills
- Experience with CRM tools (Salesforce, HubSpot) and SEO platforms (Ahrefs, Semrush, WordPress).
- Fluency in English; Spanish is a plus.
- Familiarity with collaborative tools (Notion, Asana, Figma).
- A passion for HR, SaaS, or content marketing trends; you enjoy experimenting and staying ahead.
💜 We’ll truly value someone who:
- Brings fresh perspectives and knows how to make marketing feel human, creative, and energizing rather than corporate.
- Has a strong sense of ownership, balancing autonomy with effective teamwork.
- Is organized, proactive, and solution-oriented, turning challenges into opportunities.
- Is humble, curious, and collaborative; focused on enabling partner success rather than “pushing marketing.”
- Loves working with people from diverse backgrounds and adapting to different communication styles.
- Is committed to continuous learning, personal growth, and evolving alongside a fast-growing company.
BENEFITS
At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.
With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.
Our Values 🫀
- We own it: We take responsibility for every project. We make decisions, not excuses.
- We learn and teach: We're dedicated to learning something new every day and, above all, share it.
- We partner: Every decision is a team decision. We trust each other.
- We grow fast: We act fast. We think that the worst mistake is not learning from them.
- We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
- We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities.
If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.
Perks of being part of our team💆
We care about people and we also offer a lot of benefits for employees:
- High growth, multicultural and friendly environment 🤝
- Alan as private health insurance 🩺
- Healthy life with Wellhub (Gyms, pools, outdoor classes) 🧘🏽♀️
- Save expenses with Cobee 💰
- Language classes 👩🏽🏫
- Breakfast in the office and organic fruit 🍏
- Nora discounts 🍱
- Free caffeine and theine ☕
- Pet Friendly 🐕
COMPANY
ADDITIONAL INFORMATION
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Date posted23 April 2026
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Employment typeFull-time job